Are you looking to join a fast growing team at the earliest stage? Do you have in interest in blockchains, open source software & financial software and want to have an impact on a space that is still in its infancy: Decentralized Finance? Is your background in growing and scaling products and you've been on the journey from early on already before? We are looking for a marketing professional like you to join our team at Centrifuge.
This is a strategic role that will focus on product and firm positioning, user profiling, and messaging in order to establish our brand in the market. Our target market is the DeFi and more traditional Fintech market. Our product caters to both crypto-native users as well as people using crypto for the first time.
This role will also be responsible for all promotional elements including PR, content, social, community management, events, campaign building, copy, and creative.
From a management perspective, you will be the first and only person on our team with a marketing focus. You will be involved in building out our marketing team from the ground up. You will help identify the most impactful marketing efforts we can have to establish Centrifuge with the limited resources we have as a startup. You will also be responsible for growing the marketing team and scale our marketing efforts as we grow.
You will work closely with our product and sales teams to help us establish a growth marketing plan. The growth marketing team will be responsible for getting people to use our products by focusing on user onboarding, user communication with a heavy emphasis on product development, pricing, conversion, and analytics.
In this position your responsibilities and tasks involve:
Ideally, your past experiences involve some of the following:
There is no preferred work location. You can work remotely, or join our teams in NYC, US or Berlin, Germany.